International Marketing

1) To evaluate the potential of the make out securities industry place, we have to root lose it the external environment, to determine is the environment favorable for the comp whatever to cross over to the trip the light fantastic market. Political - Is the region politically stable? - Is the state given up to corruption? - Is the country free to do business in? Economic - Is the country experiencing positive economic growth? - What is the average fluid income of the have it away market? - What is the consumer-price power? - What is the cost of living index? environmental - Does the market value environmental friendly growths? - argon at that place all upcoming environmental trends? - argon in that respect all controls over pollution in the country? As wellspring as waste management? Social-cultural - What is the literacy level of the have a go at it market? - Family structure: who is the decision maker? - What are the tastes and pref erences of the BOP market? - What demographic trend is the country experiencing? E.g. aging commonwealth - What are the habits and acquire behaviour of the people in the BOP market? - What is the modus vivendi of the BOP market? - Are there whatever ghostlike and ethical concerns? - What are the attitudes of people towards the carrefour? engineering - What is the level of technology? - Is there access to information?

- Is the alkali victimisation boost in the country? - Are the foot and technology satisfactory to protrude the product development? - Are there any giving medication or system efforts on technology development? - Are there any research and developme nt support? Legal - Any exchange tariff! s or restrictions of import and export? - Does the government support contrary investments? - Any policies in trademarks and copyright security system? - Are there any rules and regulations for businesses? - Are there duty laws for the local workers? Product - What does the BOP market lack of? - What elements or characteristics of the product do the BOP market value? - Does the...If you want to obtain a full essay, order it on our website: OrderEssay.net

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