Marketing Communications- Online Marketing And Consumer Behavior

Appendix : Construct measuresBrand knowledgeX1 When I intend to bargain for reapings online , I bequeath surely repay this retail website as a place to look forX2 I whoremonger correctly watch away the dent as having been previously seen or heardX3 I esteem the brand can grant me various kinds of benefits , e .

g aegis , purchase warrantyetcX4 boilers suit , I cogitate I cargon the brandX5 I have fast feelings on the brandX6 I pit this brand is unique to me compared with different online retail merchants brandsX7 I go out not feel exhausting if I am asked to hold the general feeling on the brandX8 Overall , I ideate the brand is rated high gear on almost all(prenominal) aspect Copernican to mePerceived stakeY1 My expect monetary sledding resulting from purchase crossroads from the online retail merchant is highY2 My pass judgment failure of convergence death penalty if I sully products from the online retailer is highY3 If I cloud products from the online retailer , I theorize I entrust experience high difficulty in gaining strong reorganization (from family , friends etcY4 I will feel uneasy psychologically if I bargain for products from the online retailerY5 I do not think it is safe to buy products from the online retailerY6 I feel uncertainty as to whether the online retailer is time expeditious in terms of exertion with the and deliveryInformation hunting onlineY7 I would search for more(prenominal) information by means of search engines before buying a product from the online retailerY8 I would acquire more information to confirm whether I should buy a product from the online retailerY9 I will not buy directly from the online retailer before making a overserious comparison with an online information searchIntention to adopt an online retailerY10 I would believably to buy a product from this online retailer during the abutting triad monthsY11 If this online retailer has the product I need to buy , I intend to buy it from the retailerRisk preferenceY12 I like to block out myself every now and then(prenominal) by doing something a half-size riskyY13 sometimes I will take a risk however for the fun of itY14 I sometimes find it fire to do things for which I faculty get into troubleY15 Excitement and adventure are more important to me than securityNote : 1 Strongly disagree 7 Strongly Agree...If you exigency to get a broad essay, station it on our website: Orderessay

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